• • • • • In early 2008, Campbell Soup Company (Campbell's), global food and beverage, is experimenting with a new way of understanding the mind of the consumer. The trigger is the stagnation in sales of its products in the United States soup, its home market, where the soup category was mature. For decades, the company's focus on market research (MR) was on tracking how end users buying soup products in the store, use it at home. But now that he is interested in tracking customers when they run along the retail aisles.

The to expand the technology in consumer neuroscience, a relatively in the field. 'Hide by Dante Pirouz, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: October 11, 2011. #: W11338-PDF-ENG.

BACKGROUND Founded in 1869, Campbell Soup Company is the world’s most recognizable soup producer. Headquartered in New Jersey and employing more than 18,600 people, its products are sold in over 120 countries around the world. In addition to its soup varieties, Campbell also produces Pepperidge Farm and Arnott’s brand snacks and cookies, Pace and Garden Fresh Gourmet salsas, Prego pasta sauce, Swanson broth, V8 and Bolthouse Farms juices, and much more. The Campbell Soup Company is organized into three primary business divisions: Americas Simple Meals and Beverages, Global Biscuits and Snacking, and Campbell Fresh. The Challenge Over the past ten years, Campbell Soup Company steadily grew its product divisions and technology requirements and, as a result, began to outgrow its legacy systems that included PeopleSoft 8.9 for HR and Payroll, SuccessFactors for talent management, and ADP Virtual Edge for applicant tracking.

The company needed a solution with a single configuration and advanced reporting capabilities that was also easy-to-maintain and economical. Facing significant re-investment and costs to update their current platforms, Campbell looked into alternative options.

Ultimately they chose to implement Workday, based on three key considerations: Workday’s Workforce Planning and Analytics provides leaders with easy and direct access to global workforce data; direct employee access to Workday reduces the administrative burden on the HR organization and improves both data quality and employee engagement; and Workday is flexible and scalable to support the company’s growth strategy. The Solution Collaborative Solutions implemented the Campbell Workday solution in a two-phase project that kicked off in May 2014. Phase 1 encompassed Workday HCM, including Employee and Manager Self-Service, Compensation, Payroll for US and Canada, Payroll Interface, and Career Profiles, and went live on-time and on-budget in late June 2015. Delorme Serial Driver. Phase 2 went live in December 2015 and included Absence Management, Recruiting, Performance Management, and Talent, including Succession Planning. Campbell and Collaborative partnered together on a comprehensive Change Management & Training program to develop a global transformation strategy. This comprehensive strategy included a multi-tiered global change network, executive stakeholder management, differentiated training programs and materials, and thorough communication throughout the process. Through the identification of targeted communication and training needs, confirmation of new role expectations, and deep focus on user experience, Campbell’s change management team was able to drive engagement and support for their transformation throughout the organization.